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NCT05700019 · ClinicalTrials.gov registry record · NA
Effects of 'Pinkwashed' Alcohol Ads in an Online RCT
A NA study, sponsored by University of North Carolina, Chapel Hill.
- Completed
- Registry status
- NA
- Development phase
- 602
- Enrollment target
NCT05700019 is a NA study that has completed, run by University of North Carolina, Chapel Hill. The registered enrollment target is 602 participants.
The verdict
NCT05700019, a NA study, has completed, sponsored by University of North Carolina, Chapel Hill.
- COMPLETED
- Registry status
- NA
- Development phase
- 602 participants
- Enrollment target
Study Summary
The primary objective of this study is to examine how exposure to "pinkwashed" alcohol advertisements (i.e., ads that associate the company with breast cancer awareness or charities) affects consumers' perceptions that alcohol increases the risk of breast cancer. The investigators will randomize participants to view 3 'pinkwashed' social media advertisements for alcohol or 3 control advertisements for alcohol (i.e., 'de-pinked' standard alcohol advertisements that match the intervention advertisements on overall design but do not mention breast cancer). Each participant will view the 3 advertisements for their arm (presented in random order) and respond to survey questions programmed in Qualtrics.
Interventions
- BEHAVIORAL Pinkwashed Advertisements
- BEHAVIORAL Control - Standard Advertisements
Trial Details
| Field | Value |
|---|---|
| Enrollment Target | 602 participants |
| Start Date | 2023-01-11 |
| Est. Completion | 2023-01-19 |
| Phase | NA |
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Full Details on ClinicalTrials.gov ↗What the Registry Record Tells You About NCT05700019
The ClinicalTrials.gov registry entry for NCT05700019 describes a study currently listed as completed, categorized as NA. The registered enrollment target is 602 participants, a figure that helps gauge the scale of data the investigators plan to collect. The listed sponsor is University of North Carolina, Chapel Hill, which has 1,109 total studies on file at ClinicalTrials.gov.
The record links to 0 conditions, and to 2 interventions - of which Pinkwashed Advertisements is the first listed.
NCT05700019 reports 0 study locations.
Frequently Asked Questions
What is clinical trial NCT05700019 about?
NCT05700019 is a clinical study titled "Effects of 'Pinkwashed' Alcohol Ads in an Online RCT". The primary objective of this study is to examine how exposure to "pinkwashed" alcohol advertisements (i.e., ads that associate the company with breast cancer awareness or charities) affects consumers' perceptions that alcohol increases the risk of breast cancer. The investigators will randomize par...
What is the current status of trial NCT05700019?
This trial is currently completed. It is a NA study. The enrollment target is 602 participants. The study started on 2023-01-11. Estimated completion is 2023-01-19.
What interventions are being tested in trial NCT05700019?
The interventions under investigation include: Pinkwashed Advertisements (BEHAVIORAL), Control - Standard Advertisements (BEHAVIORAL).
Who is sponsoring clinical trial NCT05700019?
This trial is sponsored by University of North Carolina, Chapel Hill, which has 1,109 total clinical trials registered on ClinicalTrials.gov.
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