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NCT04906148 · ClinicalTrials.gov registry record · NA

Young Adults' Reactions to Low Nicotine Cigarette Advertising

A NA study of Smoking, sponsored by Abramson Cancer Center at Penn Medicine.

Completed
Registry status
NA
Development phase
56
Enrollment target
1
Study location

NCT04906148: Completed NA study of Smoking, sponsored by Abramson Cancer Center at Penn Medicine.

NCT04906148 is a NA study of Smoking that has completed, run by Abramson Cancer Center at Penn Medicine. The registered enrollment target is 56 participants, below the 455-participant average among 123 other Smoking trials with a reported enrollment target (88% lower). The trial reports 1 study location across 1 state. According to ClinicalTrials.gov, the official US trial registry.

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The verdict

NCT04906148, a NA study of Smoking, has completed, sponsored by Abramson Cancer Center at Penn Medicine.

COMPLETED
Registry status
NA
Development phase
56 participants
Enrollment target
1
Study location

Study Summary

Reducing the nicotine content in combustible cigarettes to non-addictive levels has demonstrated promise as a safe and effective public health strategy for decreasing tobacco-caused morbidity and mortality. Little data are available, however, assessing how the marketing of low nicotine content (LNC) cigarettes could dampen their potential population health benefit. This study will examine LNC cigarette advertising content effects on message recall, viewing patterns, product perceptions, and use behaviors. Young adults (N = 340; 170 smokers, 170 non-smokers) will complete a single-session laboratory study using a 2 x 2 between-subject design to manipulate advertisement messaging accuracy (true vs. false/misleading) and content (implicit vs. explicit). Findings may be used to guide public health policy decisions related to regulating cigarette nicotine content and marketing.

Primary Outcome

Attention to areas of interest defined within the advertisement (e.g., cigarettes, Surgeon General's warning) will be captured with eye tracking software. Attention measures will be assessed in milliseconds using measures of latency (time to first view of specific regions) and dwell time (amount of time spent on regions of interest) obtained from eye-tracking equipment.

Conditions Studied

Interventions

  • OTHER Advertisement content (explicit vs. implicit)
  • OTHER Advertisement content (true vs. misleading)

Study Locations (1)

Pennsylvania

  • Center for Interdisciplinary Research on Nicotine Addiction, University of Pennsylvania - Philadelphia

Trial Details

FieldValue
Enrollment Target 56 participants
Start Date 2021-05-27
Est. Completion 2023-08-11
Phase NA

What the finished NCT04906148 record still lists

NCT04906148 is an interventional study that assigns participants to a tested intervention. The registry caps enrollment at 56 participants, a relatively small participant target, below the 455-participant average among 123 other Smoking trials with a reported enrollment target (88% lower).

The record links to 1 condition, with Smoking appearing as the primary indexed condition, and to 2 interventions - of which Advertisement content (explicit vs. implicit) is the first listed.

NCT04906148 reports a single indexed study location in Pennsylvania.

Frequently Asked Questions

What is clinical trial NCT04906148 about?

NCT04906148 is a clinical study titled "Young Adults' Reactions to Low Nicotine Cigarette Advertising". Reducing the nicotine content in combustible cigarettes to non-addictive levels has demonstrated promise as a safe and effective public health strategy for decreasing tobacco-caused morbidity and mortality. Little data are available, however, assessing how the marketing of low nicotine content (LNC)...

What is the current status of trial NCT04906148?

This trial is currently completed. It is a NA study. The enrollment target is 56 participants. The study started on 2021-05-27. Estimated completion is 2023-08-11.

What conditions does trial NCT04906148 study?

This clinical trial studies the following conditions: Smoking.

What interventions are being tested in trial NCT04906148?

The interventions under investigation include: Advertisement content (explicit vs. implicit) (OTHER), Advertisement content (true vs. misleading) (OTHER).

Who is sponsoring clinical trial NCT04906148?

This trial is sponsored by Abramson Cancer Center at Penn Medicine, which has 402 total clinical trials registered on ClinicalTrials.gov.

Where is trial NCT04906148 being conducted?

This trial has 1 study location across Pennsylvania. Contact the study sites directly through ClinicalTrials.gov for enrollment availability.

Similar trials for Smoking

Matched on the same primary condition, ranked to surface studies in the same phase first, then by recruiting status, no relevance scoring or editorial curation.

Where NCT04906148's enrollment target sits among peer trials

56 92nd of 123 higher than 31 of 123 other Smoking trials

participants (enrollment target), bucketed by value

Each bar is a band; taller bars hold more other Smoking trials. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count and share, and where it sits relative to this entry.

Source ClinicalTrials.gov registry export · 2026-08-08

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Source: ClinicalTrials.gov NCT04906148, the US trial registry maintained by the National Library of Medicine. NCT04906148 (small enrollment · single site footprint · completed) retrieved and formatted by PlainTrial, see methodology.