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NCT07226271 · ClinicalTrials.gov registry record · NA
Consumer Perceptions of Alcoholic Beverages
A NA study of Health Behavior, sponsored by UNC Lineberger Comprehensive Cancer Center.
- Recruiting
- Registry status
- NA
- Development phase
- 1,500
- Enrollment target
- 1
- Study location
NCT07226271 is a NA study of Health Behavior that is actively recruiting participants, run by UNC Lineberger Comprehensive Cancer Center. The registered enrollment target is 1,500 participants, below the 2,163-participant average among 65 other Health Behavior trials with a reported enrollment target (31% lower). The trial reports 1 study location across 1 state.
The verdict
NCT07226271, a NA study of Health Behavior, is actively recruiting participants, sponsored by UNC Lineberger Comprehensive Cancer Center.
- RECRUITING
- Registry status
- NA
- Development phase
- 1,500 participants
- Enrollment target
- 1
- Study location
Study Summary
This study aims to examine the effects of marketing claims on alcoholic beverage packaging on alcohol consumers' perceptions and intentions. Participants will be randomized to view three images of alcoholic beverages (beer, hard seltzer, flavored malt beverage) with one of three marketing claims (or a no claim control), and then queried about their perceptions of the product and intentions to consume the product.
Conditions Studied
Interventions
- BEHAVIORAL Natural Claim
- BEHAVIORAL Sugar Claim
- BEHAVIORAL Fruit Claim
Study Locations (1)
North Carolina
- University of North Carolina at Chapel Hill, Department of Radiation Oncology - Chapel Hill
Trial Details
| Field | Value |
|---|---|
| Enrollment Target | 1,500 participants |
| Start Date | 2025-10-10 |
| Est. Completion | 2026-09-17 |
| Phase | NA |
Interested in This Trial?
Full Details on ClinicalTrials.gov ↗What the Registry Record Tells You About NCT07226271
The ClinicalTrials.gov registry entry for NCT07226271 describes a study currently listed as recruiting, categorized as NA. The registered enrollment target is 1,500 participants, a figure that helps gauge the scale of data the investigators plan to collect, below the 2,163-participant average among 65 other Health Behavior trials with a reported enrollment target (31% lower). The listed sponsor is UNC Lineberger Comprehensive Cancer Center, which has 366 total studies on file at ClinicalTrials.gov.
The record links to 1 condition, with Health Behavior appearing as the primary indexed condition, and to 3 interventions - of which Natural Claim is the first listed.
NCT07226271 reports 1 study location spanning 1 distinct geographic area - top geographies include North Carolina.
Frequently Asked Questions
What is clinical trial NCT07226271 about?
NCT07226271 is a clinical study titled "Consumer Perceptions of Alcoholic Beverages". This study aims to examine the effects of marketing claims on alcoholic beverage packaging on alcohol consumers' perceptions and intentions. Participants will be randomized to view three images of alcoholic beverages (beer, hard seltzer, flavored malt beverage) with one of three marketing claims (or...
What is the current status of trial NCT07226271?
This trial is currently recruiting. It is a NA study. The enrollment target is 1,500 participants. The study started on 2025-10-10. Estimated completion is 2026-09-17.
What conditions does trial NCT07226271 study?
This clinical trial studies the following conditions: Health Behavior.
What interventions are being tested in trial NCT07226271?
The interventions under investigation include: Natural Claim (BEHAVIORAL), Sugar Claim (BEHAVIORAL), Fruit Claim (BEHAVIORAL).
Who is sponsoring clinical trial NCT07226271?
This trial is sponsored by UNC Lineberger Comprehensive Cancer Center, which has 366 total clinical trials registered on ClinicalTrials.gov.
Where is trial NCT07226271 being conducted?
This trial has 1 study location across North Carolina. Contact the study sites directly through ClinicalTrials.gov for enrollment availability.
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Related
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