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NCT07226271 · ClinicalTrials.gov registry record · NA
Consumer Perceptions of Alcoholic Beverages
A NA study of Health Behavior, sponsored by UNC Lineberger Comprehensive Cancer Center.
- Recruiting
- Registry status
- NA
- Development phase
- 1,500
- Enrollment target
- 1
- Study location
NCT07226271: Recruiting NA study of Health Behavior, sponsored by UNC Lineberger Comprehensive Cancer Center.
NCT07226271 is a NA study of Health Behavior that is actively recruiting participants, run by UNC Lineberger Comprehensive Cancer Center. The registered enrollment target is 1,500 participants, below the 2,163-participant average among 65 other Health Behavior trials with a reported enrollment target (31% lower). The trial reports 1 study location across 1 state. According to ClinicalTrials.gov, the official US trial registry.
The verdict
NCT07226271, a NA study of Health Behavior, is actively recruiting participants, sponsored by UNC Lineberger Comprehensive Cancer Center.
- RECRUITING
- Registry status
- NA
- Development phase
- 1,500 participants
- Enrollment target
- 1
- Study location
Study Summary
This study aims to examine the effects of marketing claims on alcoholic beverage packaging on alcohol consumers' perceptions and intentions. Participants will be randomized to view three images of alcoholic beverages (beer, hard seltzer, flavored malt beverage) with one of three marketing claims (or a no claim control), and then queried about their perceptions of the product and intentions to consume the product.
Primary Outcome
Measured using four survey items: 1.) "How open are you to trying this drink in the next two weeks?" 2.) "How open are you to buying this drink in the next two weeks? " 3.) "How open are you to consuming one serving of this drink in the next two weeks? One serving of this product is one 12 ounce can or bottle." and 4.) "How open are you to drinking x servings of this drink in one sitting in the next two weeks?" where x = 4 if the participant's gender is female, 5 otherwise Response options are o
Conditions Studied
Interventions
- BEHAVIORAL Natural Claim
- BEHAVIORAL Sugar Claim
- BEHAVIORAL Fruit Claim
Study Locations (1)
North Carolina
- University of North Carolina at Chapel Hill, Department of Radiation Oncology - Chapel Hill
Trial Details
| Field | Value |
|---|---|
| Enrollment Target | 1,500 participants |
| Start Date | 2025-10-10 |
| Est. Completion | 2026-09-17 |
| Phase | NA |
What NCT07226271 shows while recruiting
NCT07226271 is an interventional study that assigns participants to a tested intervention. Its 1,500 participants enrollment target places it among the larger protocols in the corpus, below the 2,163-participant average among 65 other Health Behavior trials with a reported enrollment target (31% lower).
The record links to 1 condition, with Health Behavior appearing as the primary indexed condition, and to 3 interventions - of which Natural Claim is the first listed.
NCT07226271 reports a single indexed study location in North Carolina.
Frequently Asked Questions
What is clinical trial NCT07226271 about?
NCT07226271 is a clinical study titled "Consumer Perceptions of Alcoholic Beverages". This study aims to examine the effects of marketing claims on alcoholic beverage packaging on alcohol consumers' perceptions and intentions. Participants will be randomized to view three images of alcoholic beverages (beer, hard seltzer, flavored malt beverage) with one of three marketing claims (or...
What is the current status of trial NCT07226271?
This trial is currently recruiting. It is a NA study. The enrollment target is 1,500 participants. The study started on 2025-10-10. Estimated completion is 2026-09-17.
What conditions does trial NCT07226271 study?
This clinical trial studies the following conditions: Health Behavior.
What interventions are being tested in trial NCT07226271?
The interventions under investigation include: Natural Claim (BEHAVIORAL), Sugar Claim (BEHAVIORAL), Fruit Claim (BEHAVIORAL).
Who is sponsoring clinical trial NCT07226271?
This trial is sponsored by UNC Lineberger Comprehensive Cancer Center, which has 366 total clinical trials registered on ClinicalTrials.gov.
Where is trial NCT07226271 being conducted?
This trial has 1 study location across North Carolina. Contact the study sites directly through ClinicalTrials.gov for enrollment availability.
Learn More About Clinical Trials
Similar trials for Health Behavior
Matched on the same primary condition, ranked to surface studies in the same phase first, then by recruiting status, no relevance scoring or editorial curation.
Where NCT07226271's enrollment target sits among peer trials
1,500 10th of 65 higher than 56 of 65 other Health Behavior trials
participants (enrollment target), bucketed by value
Each bar is a band; taller bars hold more other Health Behavior trials. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count and share, and where it sits relative to this entry.
Source ClinicalTrials.gov registry export · 2026-08-08
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