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NCT07216911 · ClinicalTrials.gov registry record · NA
Evaluating the Impact of Psychotherapeutic Advertising Claims on Cannabis Purchasing
A NA study, sponsored by Trustees of Dartmouth College.
- Recruiting
- Registry status
- NA
- Development phase
- 2,000
- Enrollment target
NCT07216911 is a NA study that is actively recruiting participants, run by Trustees of Dartmouth College. The registered enrollment target is 2,000 participants.
The verdict
NCT07216911, a NA study, is actively recruiting participants, sponsored by Trustees of Dartmouth College.
- RECRUITING
- Registry status
- NA
- Development phase
- 2,000 participants
- Enrollment target
Study Summary
In the U.S., legal cannabis is frequently advertised as an effective treatment for mental health problems such as anxiety and depression-particularly online. States that have legalized cannabis have not implemented regulations to address this type of advertising. This project aims to investigate the influence of psychotherapeutic advertising claims (PAC) and mental health warning labels (WL) on online cannabis purchasing behaviors among light-to-moderate cannabis users with symptoms of depression and/or anxiety. The specific aims are to determine whether PAC increases cannabis purchasing intentions and whether a mental health WL can mitigate this effect. A realistic online cannabis shopping experience will be simulated using the digital Platform for Online Evaluation of Marijuana Marketing and Sales (POEMMS). The study will employ a between-subjects experimental design by randomizing 2,000 participants to one of four online stores that vary in PAC and WL content: (1) a control claims (CC)-only store, (2) a PAC store, (3) a WL store, and (4) a PAC + WL store. Participants will browse and select items as if making real purchases. Analyses will examine three primary outcomes to determine the influence of PAC and WL on purchasing behaviors: (1) total milligrams of THC purchased, (2) average potency (%THC) of products, and (3) overall number of products purchased. The long-term objective is to inform evidence-based cannabis policy and regulatory strategies by understanding the impact of cannabis marketing on vulnerable populations. This research is relevant to public health by addressing the potential risks associated with misleading cannabis marketing, which may lead to increased use and exacerbation of mental health symptoms among individuals with depression and anxiety. The project leverages a multidisciplinary team with expertise in addiction, mental health, epidemiology, and digital health technology. The findings have the potential to inform the development of t
Interventions
- BEHAVIORAL CC
- BEHAVIORAL PAC
- BEHAVIORAL WL
Trial Details
| Field | Value |
|---|---|
| Enrollment Target | 2,000 participants |
| Start Date | 2026-04-15 |
| Est. Completion | 2027-06-30 |
| Phase | NA |
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Full Details on ClinicalTrials.gov ↗What the Registry Record Tells You About NCT07216911
The ClinicalTrials.gov registry entry for NCT07216911 describes a study currently listed as recruiting, categorized as NA. The registered enrollment target is 2,000 participants, a figure that helps gauge the scale of data the investigators plan to collect. The listed sponsor is Trustees of Dartmouth College, which has 31 total studies on file at ClinicalTrials.gov.
The record links to 0 conditions, and to 3 interventions - of which CC is the first listed.
NCT07216911 reports 0 study locations.
Frequently Asked Questions
What is clinical trial NCT07216911 about?
NCT07216911 is a clinical study titled "Evaluating the Impact of Psychotherapeutic Advertising Claims on Cannabis Purchasing". In the U.S., legal cannabis is frequently advertised as an effective treatment for mental health problems such as anxiety and depression-particularly online. States that have legalized cannabis have not implemented regulations to address this type of advertising. This project aims to investigate the...
What is the current status of trial NCT07216911?
This trial is currently recruiting. It is a NA study. The enrollment target is 2,000 participants. The study started on 2026-04-15. Estimated completion is 2027-06-30.
What interventions are being tested in trial NCT07216911?
The interventions under investigation include: CC (BEHAVIORAL), PAC (BEHAVIORAL), WL (BEHAVIORAL).
Who is sponsoring clinical trial NCT07216911?
This trial is sponsored by Trustees of Dartmouth College, which has 31 total clinical trials registered on ClinicalTrials.gov.
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