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COMPLETED NA

Studying the Impact of Product Packaging in a Virtual Store Environment

NCT04381481 · View on ClinicalTrials.gov ↗

Study Summary

Purpose: Examine the impact of nutrition claims on parents' decisions to purchase fruit drinks in a randomized controlled trial in an online virtual convenience store (task 1) and examine the impact of added sugar warnings on parents' snack purchasing decisions in a randomized controlled trial in an online virtual convenience store. Participants: Participants will consist of approximately 2,500 individuals 18 and older with at least one child ages 1-5. The child 1-5 who had their birthday most recently must have consumed at least one fruit drink in the previous week. Additionally, they will live in the United States and identify as non-Hispanic black, non-Hispanic white, or Hispanic. The panel research company Kantar will recruit individuals from its pool of potential individuals. Procedures (methods): The investigators will randomize participants to one of 12 versions of a virtual convenience store (iShoppe) and then the participants will complete two shopping tasks in the store. They will select two beverages (task 1) for their child 1-5 who had their birthday most recently, and they will select a snack (task 2) for that same child. After completing the shopping tasks, the participant will complete a survey in Qualtrics. The survey will ask a series of questions about the beverages and snacks (e.g., perceived healthfulness, perceived appeal, intentions to consume products). Questions will also include standard demographic and health related variables.

Conditions Studied

Interventions

  • BEHAVIORAL Experimental Drink: Nutrition claim on fruit drinks
  • BEHAVIORAL Control Drink: No nutrition claim
  • BEHAVIORAL Experimental snack: Text warning
  • BEHAVIORAL Experimental snack: Graphic warning
  • BEHAVIORAL Control snack: barcode label

Study Locations (1)

North Carolina

  • UNC Carolina Population Center — Chapel Hill

Trial Details

FieldValue
Enrollment Target 2,374 participants
Start Date 2020-05-14
Est. Completion 2020-07-24
Phase NA

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Full Details on ClinicalTrials.gov ↗

What the Registry Record Tells You About NCT04381481

The ClinicalTrials.gov registry entry for NCT04381481 describes a study currently listed as completed. It is categorized as NA, which is the standard way researchers label where a study sits along the investigational pathway from early safety work through later efficacy and post-marketing evaluation. The registered enrollment target is 2,374 participants, a figure that helps gauge the scale of data the investigators plan to collect. The listed sponsor is University of North Carolina, Chapel Hill, which has 725 total studies on file at ClinicalTrials.gov, and sponsors are the parties responsible for study design, oversight, and regulatory filings.

The record links to 1 condition, with Obesity, Childhood appearing as the primary indexed condition, and to 5 interventions — of which Experimental Drink: Nutrition claim on fruit drinks is the first listed. Interventions can include drugs, devices, procedures, behavioral programs, or observational arms, and each is tracked as a separate registry field so that downstream queries can filter accurately. When a trial lists multiple interventions, it usually reflects a multi-arm design or a comparison protocol rather than a single treatment being tested in isolation. The brief summary published in the registry is the clearest source of protocol intent and should be read before drawing conclusions from any sidebar tags.

Geographic footprint matters for practical reasons: NCT04381481 reports 1 study location spanning 1 distinct geographic area — top geographies include North Carolina. A larger site network tends to correlate with broader recruitment capacity, but it does not imply anything about study quality, and site-level enrollment status can diverge from the overall registry status shown above. Every data point on this page comes from the public ClinicalTrials.gov dataset and is reproduced here for reference only; it is not a medical recommendation, an endorsement of the sponsor, or an invitation to enroll. Verify current status, eligibility criteria, and contact details directly at ClinicalTrials.gov, and discuss any participation decision with your own healthcare provider.

Frequently Asked Questions

What is clinical trial NCT04381481 about?

NCT04381481 is a clinical study titled "Studying the Impact of Product Packaging in a Virtual Store Environment". Purpose: Examine the impact of nutrition claims on parents' decisions to purchase fruit drinks in a randomized controlled trial in an online virtual convenience store (task 1) and examine the impact of added sugar warnings on parents' snack purchasing decisions in a randomized controlled trial in an...

What is the current status of trial NCT04381481?

This trial is currently completed. It is a NA study. The enrollment target is 2,374 participants. The study started on 2020-05-14. Estimated completion is 2020-07-24.

What conditions does trial NCT04381481 study?

This clinical trial studies the following conditions: Obesity, Childhood. These conditions were identified from the trial registry and reflect the primary focus areas of the research.

What interventions are being tested in trial NCT04381481?

The interventions under investigation include: Experimental Drink: Nutrition claim on fruit drinks (BEHAVIORAL), Control Drink: No nutrition claim (BEHAVIORAL), Experimental snack: Text warning (BEHAVIORAL), Experimental snack: Graphic warning (BEHAVIORAL), Control snack: barcode label (BEHAVIORAL). Each intervention is being evaluated for safety and efficacy as part of this clinical study.

Who is sponsoring clinical trial NCT04381481?

This trial is sponsored by University of North Carolina, Chapel Hill, which has 725 total clinical trials registered on ClinicalTrials.gov. The sponsor is responsible for the study's design, funding, and regulatory compliance.

Where is trial NCT04381481 being conducted?

This trial has 1 study location across North Carolina. Contact the study sites directly through ClinicalTrials.gov for enrollment availability.

Related

Data sourced from official U.S. government datasets. See our methodology for details. Retrieved and formatted by PlainTrial Editorial