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NCT07214805 · ClinicalTrials.gov registry record · NA
Perceptions of and Reactions to Ultra-Processed Menu Label Designs
A NA study of Food Choices, sponsored by Johns Hopkins Bloomberg School of Public Health.
- Completed
- Registry status
- NA
- Development phase
- 14,720
- Enrollment target
- 1
- Study location
NCT07214805: Completed NA study of Food Choices, sponsored by Johns Hopkins Bloomberg School of Public Health.
NCT07214805 is a NA study of Food Choices that has completed, run by Johns Hopkins Bloomberg School of Public Health. The registered enrollment target is 14,720 participants, above the 1,403-participant average among 58,714 other NA trials with a reported enrollment target (949% higher). The trial reports 1 study location across 1 state. According to ClinicalTrials.gov, the official US trial registry.
The verdict
NCT07214805, a NA study of Food Choices, has completed, sponsored by Johns Hopkins Bloomberg School of Public Health.
- COMPLETED
- Registry status
- NA
- Development phase
- 14,720 participants
- Enrollment target
- 1
- Study location
Study Summary
The primary objective of this study is to explore perceptions and understanding of different menu label designs related to ultra-processed foods (UPF). Participants will be randomized to view a fast-food online menu excerpt featuring one of sixteen labeling conditions and then will answer questions about the participant's reactions to and interpretations of the label, perceived label effectiveness, the intention to purchase a menu item with the label, as well as the participant's perceptions of fast-food menu items with and without the label.
Primary Outcome
Intention to purchase is measured with the survey question: "How likely would you be to purchase a menu item with this label?" Response options are a 5-point Likert scale: 1=Very unlikely, 2=Unlikely, 3=Somewhat unlikely, 4=Neither likely nor unlikely, 5=Somewhat likely, 6=Likely, 7=Very likely. A higher rating is better.
Conditions Studied
Interventions
- BEHAVIORAL Ultra-Processed, Red, Icon-plus-text Labels
- BEHAVIORAL Contains Food Additives, Red, Icon-plus-text Labels
- BEHAVIORAL Warning Ultra-Processed, Red, Icon-plus-text Labels
- BEHAVIORAL Warning UPF, Red, Icon-plus-text Labels
- BEHAVIORAL Ultra-Processed, Yellow, Icon-plus-text Labels
Study Locations (1)
Maryland
- Johns Hopkins Bloomberg School of Public Health - Baltimore
Trial Details
| Field | Value |
|---|---|
| Enrollment Target | 14,720 participants |
| Start Date | 2025-10-09 |
| Est. Completion | 2025-11-02 |
| Phase | NA |
What the finished NCT07214805 record still lists
NCT07214805 is an interventional study that assigns participants to a tested intervention. Its 14,720 participants enrollment target places it among the larger protocols in the corpus, above the 1,403-participant average among 58,714 other NA trials with a reported enrollment target (949% higher).
The record links to 1 condition, with Food Choices appearing as the primary indexed condition, and to 5 interventions - of which Ultra-Processed, Red, Icon-plus-text Labels is the first listed.
NCT07214805 reports a single indexed study location in Maryland.
Frequently Asked Questions
What is clinical trial NCT07214805 about?
NCT07214805 is a clinical study titled "Perceptions of and Reactions to Ultra-Processed Menu Label Designs". The primary objective of this study is to explore perceptions and understanding of different menu label designs related to ultra-processed foods (UPF). Participants will be randomized to view a fast-food online menu excerpt featuring one of sixteen labeling conditions and then will answer questions ...
What is the current status of trial NCT07214805?
This trial is currently completed. It is a NA study. The enrollment target is 14,720 participants. The study started on 2025-10-09. Estimated completion is 2025-11-02.
What conditions does trial NCT07214805 study?
This clinical trial studies the following conditions: Food Choices.
What interventions are being tested in trial NCT07214805?
The interventions under investigation include: Ultra-Processed, Red, Icon-plus-text Labels (BEHAVIORAL), Contains Food Additives, Red, Icon-plus-text Labels (BEHAVIORAL), Warning Ultra-Processed, Red, Icon-plus-text Labels (BEHAVIORAL), Warning UPF, Red, Icon-plus-text Labels (BEHAVIORAL), Ultra-Processed, Yellow, Icon-plus-text Labels (BEHAVIORAL).
Who is sponsoring clinical trial NCT07214805?
This trial is sponsored by Johns Hopkins Bloomberg School of Public Health, which has 187 total clinical trials registered on ClinicalTrials.gov.
Where is trial NCT07214805 being conducted?
This trial has 1 study location across Maryland. Contact the study sites directly through ClinicalTrials.gov for enrollment availability.
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Where NCT07214805's enrollment target sits among peer trials
14,720 13th of 2000 higher than 1,988 of 2,000 other NA trials
participants (enrollment target), bucketed by value
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Source ClinicalTrials.gov registry export · 2026-08-08
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