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NCT06919263 · ClinicalTrials.gov registry record · NA

Influencer E-Cigarette and Cannabis Marketing: a Survey-Based Experiment Among Adolescents

A NA study, sponsored by University of Southern California.

Completed
Registry status
NA
Development phase
1,462
Enrollment target

NCT06919263: Completed NA study, sponsored by University of Southern California.

NCT06919263 is a NA study that has completed, run by University of Southern California. The registered enrollment target is 1,462 participants, roughly in line with the 1,404-participant average among 58,714 other NA trials with a reported enrollment target. According to ClinicalTrials.gov, the official US trial registry.

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The verdict

NCT06919263, a NA study, has completed, sponsored by University of Southern California.

COMPLETED
Registry status
NA
Development phase
1,462 participants
Enrollment target

Study Summary

Adolescent non-users of e-cigarettes and cannabis (N = 1,462) participated in the in-class survey-based experiment. They were randomly shown 3 pairs of images featuring influencers promoting e-cigarettes alongside cannabis, (experimental group), or no-substance use or display (placebo treatment), or e-cigarette promotion alone (control). After viewing each pair of images, participants rated perceptions of influencer credibility (i.e., honesty, trustworthiness, knowledge) on the scale of 0 (e.g., dishonest) to 100 (honest). Susceptibility to use e-cigarettes was assessed after participants viewed all the images. These outcomes were then compared among participants who perceived influencers as credible and those who perceived influencers as non-credible.

Primary Outcome

Perceptions of influencer credibility (i.e., honesty, trustworthiness, knowledge) were assessed using a 0 (e.g., dishonest) -100 (e.g., honest) scale that has been validated in prior research.

Interventions

  • BEHAVIORAL Influencer marketing

Trial Details

FieldValue
Enrollment Target 1,462 participants
Start Date 2023-09-25
Est. Completion 2023-11-30
Phase NA
University of Southern California

617 total trials

What the finished NCT06919263 record still lists

NCT06919263 is an interventional study that assigns participants to a tested intervention. Its 1,462 participants enrollment target places it among the larger protocols in the corpus, roughly in line with the 1,404-participant average among 58,714 other NA trials with a reported enrollment target.

The record links to 0 conditions, and to 1 intervention - of which Influencer marketing is the first listed.

NCT06919263 does not publish any study locations in the registry export this page uses.

Frequently Asked Questions

What is clinical trial NCT06919263 about?

NCT06919263 is a clinical study titled "Influencer E-Cigarette and Cannabis Marketing: a Survey-Based Experiment Among Adolescents". Adolescent non-users of e-cigarettes and cannabis (N = 1,462) participated in the in-class survey-based experiment. They were randomly shown 3 pairs of images featuring influencers promoting e-cigarettes alongside cannabis, (experimental group), or no-substance use or display (placebo treatment), or...

What is the current status of trial NCT06919263?

This trial is currently completed. It is a NA study. The enrollment target is 1,462 participants. The study started on 2023-09-25. Estimated completion is 2023-11-30.

What interventions are being tested in trial NCT06919263?

The interventions under investigation include: Influencer marketing (BEHAVIORAL).

Who is sponsoring clinical trial NCT06919263?

This trial is sponsored by University of Southern California, which has 617 total clinical trials registered on ClinicalTrials.gov.

How this trial's enrollment target compares

Where NCT06919263's enrollment target sits among peer trials

1,462 68th of 2000 higher than 1,933 of 2,000 other NA trials

participants (enrollment target), bucketed by value

Each bar is a band; taller bars hold more other NA trials. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count and share, and where it sits relative to this entry.

Source ClinicalTrials.gov registry export · 2026-08-08

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Source: ClinicalTrials.gov NCT06919263, the US trial registry maintained by the National Library of Medicine. NCT06919263 (large enrollment · none site footprint · completed) retrieved and formatted by PlainTrial, see methodology.