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NCT05639335 · ClinicalTrials.gov registry record · NA
Effects of Characters on Parents' Perceptions of Breakfast Cereals
A NA study, sponsored by University of North Carolina, Chapel Hill.
- Completed
- Registry status
- NA
- Development phase
- 1,017
- Enrollment target
NCT05639335: Completed NA study, sponsored by University of North Carolina, Chapel Hill.
NCT05639335 is a NA study that has completed, run by University of North Carolina, Chapel Hill. The registered enrollment target is 1,017 participants, below the 1,404-participant average among 58,714 other NA trials with a reported enrollment target (28% lower). According to ClinicalTrials.gov, the official US trial registry.
The verdict
NCT05639335, a NA study, has completed, sponsored by University of North Carolina, Chapel Hill.
- COMPLETED
- Registry status
- NA
- Development phase
- 1,017 participants
- Enrollment target
Study Summary
Purpose: To test how the presence of characters on breakfast cereals affects parents' perceptions and purchase intentions for their children. Participants: \~1,000 parents of children ages 2-12 Procedures: After completing a screener and reviewing a consent form, participants will complete two unrelated experimental studies. Participants will then move on to this study, where they will be randomized into conditions and view three breakfast cereal box images, with or without characters. They will then be asked a series of questions about their children and their perceptions about the breakfast cereals
Primary Outcome
The primary outcome will be purchase intentions, measured using the following item: "How likely would you be to buy this cereal to your \[age\]-year-old child in the next month?" using a 5-point likert-style response scale ranging from "not at all likely" (1) to "extremely likely" (5).
Interventions
- OTHER No Character Control
- OTHER Experimental Characters
Trial Details
| Field | Value |
|---|---|
| Enrollment Target | 1,017 participants |
| Start Date | 2022-12-13 |
| Est. Completion | 2023-01-03 |
| Phase | NA |
What the finished NCT05639335 record still lists
NCT05639335 is an interventional study that assigns participants to a tested intervention. Its 1,017 participants enrollment target places it among the larger protocols in the corpus, below the 1,404-participant average among 58,714 other NA trials with a reported enrollment target (28% lower).
The record links to 0 conditions, and to 2 interventions - of which No Character Control is the first listed.
NCT05639335 does not publish any study locations in the registry export this page uses.
Frequently Asked Questions
What is clinical trial NCT05639335 about?
NCT05639335 is a clinical study titled "Effects of Characters on Parents' Perceptions of Breakfast Cereals". Purpose: To test how the presence of characters on breakfast cereals affects parents' perceptions and purchase intentions for their children. Participants: \~1,000 parents of children ages 2-12 Procedures: After completing a screener and reviewing a consent form, participants will complete two unre...
What is the current status of trial NCT05639335?
This trial is currently completed. It is a NA study. The enrollment target is 1,017 participants. The study started on 2022-12-13. Estimated completion is 2023-01-03.
What interventions are being tested in trial NCT05639335?
The interventions under investigation include: No Character Control (OTHER), Experimental Characters (OTHER).
Who is sponsoring clinical trial NCT05639335?
This trial is sponsored by University of North Carolina, Chapel Hill, which has 1,109 total clinical trials registered on ClinicalTrials.gov.
Learn More About Clinical Trials
How this trial's enrollment target compares
Where NCT05639335's enrollment target sits among peer trials
1,017 106th of 2000 higher than 1,895 of 2,000 other NA trials
participants (enrollment target), bucketed by value
Each bar is a band; taller bars hold more other NA trials. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count and share, and where it sits relative to this entry.
Source ClinicalTrials.gov registry export · 2026-08-08
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