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NCT00185536 · ClinicalTrials.gov registry record

Effects of Advertising on Young Children's Perception of Taste

A clinical trial of Obesity, sponsored by Stanford University.

Completed
Registry status
100
Enrollment target
1
Study location

NCT00185536: Completed study of Obesity, sponsored by Stanford University.

NCT00185536 is a study of Obesity that has completed, run by Stanford University. The registered enrollment target is 100 participants, below the 819-participant average among 1,053 other Obesity trials with a reported enrollment target (88% lower). The trial reports 1 study location across 1 state. According to ClinicalTrials.gov, the official US trial registry.

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The verdict

NCT00185536, a study of Obesity, has completed, sponsored by Stanford University.

COMPLETED
Registry status
100 participants
Enrollment target
1
Study location

Study Summary

To test whether young children's actual taste preferences are influenced by the natural marketing environment in which they live. To do so, we tested whether preschool children would like the taste of a food more if they thought it was from a heavily marketed source. We asked preschool children to taste identical foods in packaging from this heavily marketed source and plain packaging, and to tell us if they tasted the same or if one tasted better. We hypothesized that, even among a sample of 3-5 year olds participating in Head Start, a federally-sponsored preschool program for low-income families, young children would prefer the taste of foods perceived to be from the heavily marketed source.

Conditions Studied

Interventions

  • BEHAVIORAL Packaging and identification of source

Study Locations (1)

California

  • Stanford University School of Medicine - Stanford

Trial Details

FieldValue
Enrollment Target 100 participants
Start Date 2002-04

Sponsor

Stanford University

1,744 total trials

What the Registry Record Tells You About NCT00185536

The ClinicalTrials.gov registry entry for NCT00185536 describes a study currently listed as completed, categorized as an unspecified phase. The registered enrollment target is 100 participants, a figure that helps gauge the scale of data the investigators plan to collect, below the 819-participant average among 1,053 other Obesity trials with a reported enrollment target (88% lower). The listed sponsor is Stanford University, which has 1,744 total studies on file at ClinicalTrials.gov.

The record links to 1 condition, with Obesity appearing as the primary indexed condition, and to 1 intervention - of which Packaging and identification of source is the first listed.

NCT00185536 reports 1 study location spanning 1 distinct geographic area - top geographies include California.

Frequently Asked Questions

What is clinical trial NCT00185536 about?

NCT00185536 is a clinical study titled "Effects of Advertising on Young Children's Perception of Taste". To test whether young children's actual taste preferences are influenced by the natural marketing environment in which they live. To do so, we tested whether preschool children would like the taste of a food more if they thought it was from a heavily marketed source. We asked preschool children to t...

What is the current status of trial NCT00185536?

This trial is currently completed. The enrollment target is 100 participants. The study started on 2002-04.

What conditions does trial NCT00185536 study?

This clinical trial studies the following conditions: Obesity.

What interventions are being tested in trial NCT00185536?

The interventions under investigation include: Packaging and identification of source (BEHAVIORAL).

Who is sponsoring clinical trial NCT00185536?

This trial is sponsored by Stanford University, which has 1,744 total clinical trials registered on ClinicalTrials.gov.

Where is trial NCT00185536 being conducted?

This trial has 1 study location across California. Contact the study sites directly through ClinicalTrials.gov for enrollment availability.

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Data sourced from official public datasets. See our methodology for details. Retrieved and formatted by PlainTrial

Every figure on PlainTrial is rendered directly from the ClinicalTrials.gov registry, no number is typed in by an editor. This page mirrors this trial's own ClinicalTrials.gov registry record, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, the data changelog, or report a data error.