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High Impact E-cigarette Advertisement Features
NCT06704295 · View on ClinicalTrials.gov ↗
Study Summary
This randomized controlled trial aims to examine the effects of high-impact e-cigarette advertisement features among young adults of various tobacco-use statuses. Previous research on examining the effects of e-cigarette advertisement features found that flavor-related features (e.g., flavor-associated product color, name and image, flavor sensation descriptor, and flavor choice claim) may have the largest impact on shaping young adults' perceptions and use intentions of e-cigarettes. No research so far has solely focused on examining the effects of those high-impact flavor-related advertisement features. The present study assessed the effects of high-impact flavor-related advertisement features, including flavor descriptor name, e-cigarette product color (which indicates flavors), flavor-related image, flavor sensation descriptor, and flavor choice claim on perceptions and behavioral intentions among a large online sample of young adults aged 18-30 who either smoke cigarettes or do not use tobacco products. The study is a six-group RCT with parallel assignments that will be delivered through an online self-administered questionnaire consisting of one session. Participants will be randomly assigned to one of six trial arms: 1) dark gray product with tobacco flavor name, 2) dark gray product with strawberry flavor name, 3) colorful (strawberry color) product with strawberry flavor name, 4) colorful (strawberry color) product with strawberry flavor name and strawberry image, 5) colorful (strawberry color) product with strawberry flavor name, strawberry image, strawberry flavor sensation descriptor, and 6) colorful (strawberry color) product with strawberry flavor name, strawberry image, strawberry flavor sensation descriptor, and flavor choice claim. Participants will be exposed to one advertisement corresponding to the assigned condition, and answer survey questions immediately after message exposure.
Conditions Studied
Interventions
- BEHAVIORAL Control ad with dark gray product with tobacco flavor name
- BEHAVIORAL Dark gray product with strawberry flavor name
- BEHAVIORAL Colorful (strawberry color) product with strawberry flavor name
- BEHAVIORAL Colorful (strawberry color) product with strawberry flavor name and image
- BEHAVIORAL Colorful (strawberry color) product with strawberry flavor features
Study Locations (1)
New Jersey
- Rutgers University — New Brunswick
Trial Details
| Field | Value |
|---|---|
| Enrollment Target | 3,083 participants |
| Start Date | 2024-12-17 |
| Est. Completion | 2025-02-10 |
| Phase | NA |
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Full Details on ClinicalTrials.gov ↗What the Registry Record Tells You About NCT06704295
The ClinicalTrials.gov registry entry for NCT06704295 describes a study currently listed as completed. It is categorized as NA, which is the standard way researchers label where a study sits along the investigational pathway from early safety work through later efficacy and post-marketing evaluation. The registered enrollment target is 3,083 participants, a figure that helps gauge the scale of data the investigators plan to collect. The listed sponsor is Rutgers, The State University of New Jersey, which has 603 total studies on file at ClinicalTrials.gov, and sponsors are the parties responsible for study design, oversight, and regulatory filings.
The record links to 1 condition, with Vaping Behavior appearing as the primary indexed condition, and to 5 interventions — of which Control ad with dark gray product with tobacco flavor name is the first listed. Interventions can include drugs, devices, procedures, behavioral programs, or observational arms, and each is tracked as a separate registry field so that downstream queries can filter accurately. When a trial lists multiple interventions, it usually reflects a multi-arm design or a comparison protocol rather than a single treatment being tested in isolation. The brief summary published in the registry is the clearest source of protocol intent and should be read before drawing conclusions from any sidebar tags.
Geographic footprint matters for practical reasons: NCT06704295 reports 1 study location spanning 1 distinct geographic area — top geographies include New Jersey. A larger site network tends to correlate with broader recruitment capacity, but it does not imply anything about study quality, and site-level enrollment status can diverge from the overall registry status shown above. Every data point on this page comes from the public ClinicalTrials.gov dataset and is reproduced here for reference only; it is not a medical recommendation, an endorsement of the sponsor, or an invitation to enroll. Verify current status, eligibility criteria, and contact details directly at ClinicalTrials.gov, and discuss any participation decision with your own healthcare provider.
Frequently Asked Questions
What is clinical trial NCT06704295 about?
NCT06704295 is a clinical study titled "High Impact E-cigarette Advertisement Features". This randomized controlled trial aims to examine the effects of high-impact e-cigarette advertisement features among young adults of various tobacco-use statuses. Previous research on examining the effects of e-cigarette advertisement features found that flavor-related features (e.g., flavor-associa...
What is the current status of trial NCT06704295?
This trial is currently completed. It is a NA study. The enrollment target is 3,083 participants. The study started on 2024-12-17. Estimated completion is 2025-02-10.
What conditions does trial NCT06704295 study?
This clinical trial studies the following conditions: Vaping Behavior. These conditions were identified from the trial registry and reflect the primary focus areas of the research.
What interventions are being tested in trial NCT06704295?
The interventions under investigation include: Control ad with dark gray product with tobacco flavor name (BEHAVIORAL), Dark gray product with strawberry flavor name (BEHAVIORAL), Colorful (strawberry color) product with strawberry flavor name (BEHAVIORAL), Colorful (strawberry color) product with strawberry flavor name and image (BEHAVIORAL), Colorful (strawberry color) product with strawberry flavor features (BEHAVIORAL). Each intervention is being evaluated for safety and efficacy as part of this clinical study.
Who is sponsoring clinical trial NCT06704295?
This trial is sponsored by Rutgers, The State University of New Jersey, which has 603 total clinical trials registered on ClinicalTrials.gov. The sponsor is responsible for the study's design, funding, and regulatory compliance.
Where is trial NCT06704295 being conducted?
This trial has 1 study location across New Jersey. Contact the study sites directly through ClinicalTrials.gov for enrollment availability.
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