Medical Information Only. Always consult your healthcare provider before enrolling in any clinical trial.
NCT06501937 · ClinicalTrials.gov registry record · NA
Influencer Marketing: a Survey-based Experiment Among Adolescents
A NA study, sponsored by University of Southern California.
- Completed
- Registry status
- NA
- Development phase
- 664
- Enrollment target
NCT06501937 is a NA study that has completed, run by University of Southern California. The registered enrollment target is 664 participants.
The verdict
NCT06501937, a NA study, has completed, sponsored by University of Southern California.
- COMPLETED
- Registry status
- NA
- Development phase
- 664 participants
- Enrollment target
Study Summary
Adolescents (N = 664) participated in the online survey-based experiment. They were randomly shown 10 videos, featuring influencers promoting e-cigarettes alongside healthy lifestyle activities (experimental group), or e-cigarette promotion alone (control). After watching each video, participants rated perceptions of influencer credibility (i.e., honesty, trustworthiness, knowledge) on the scale of 0 (e.g., dishonest) to 100 (honest). Among all participants, harm perceptions and appeal of e-cigarettes was assessed. Susceptibility to use e-cigarettes was assessed among never users of e-cigarettes. These outcomes were then compared among participants who perceived influencers as credible and those who perceived influencers as non-credible.
Interventions
- OTHER Influencer marketing
Trial Details
| Field | Value |
|---|---|
| Enrollment Target | 664 participants |
| Start Date | 2024-02-12 |
| Est. Completion | 2024-02-29 |
| Phase | NA |
Interested in This Trial?
Full Details on ClinicalTrials.gov ↗What the Registry Record Tells You About NCT06501937
The ClinicalTrials.gov registry entry for NCT06501937 describes a study currently listed as completed, categorized as NA. The registered enrollment target is 664 participants, a figure that helps gauge the scale of data the investigators plan to collect. The listed sponsor is University of Southern California, which has 617 total studies on file at ClinicalTrials.gov.
The record links to 0 conditions, and to 1 intervention - of which Influencer marketing is the first listed.
NCT06501937 reports 0 study locations.
Frequently Asked Questions
What is clinical trial NCT06501937 about?
NCT06501937 is a clinical study titled "Influencer Marketing: a Survey-based Experiment Among Adolescents". Adolescents (N = 664) participated in the online survey-based experiment. They were randomly shown 10 videos, featuring influencers promoting e-cigarettes alongside healthy lifestyle activities (experimental group), or e-cigarette promotion alone (control). After watching each video, participants ra...
What is the current status of trial NCT06501937?
This trial is currently completed. It is a NA study. The enrollment target is 664 participants. The study started on 2024-02-12. Estimated completion is 2024-02-29.
What interventions are being tested in trial NCT06501937?
The interventions under investigation include: Influencer marketing (OTHER).
Who is sponsoring clinical trial NCT06501937?
This trial is sponsored by University of Southern California, which has 617 total clinical trials registered on ClinicalTrials.gov.
Learn More About Clinical Trials
Explore more on PlainTrial
Read our methodology - how this data is sourced, computed, and verified.
Related
Every figure on PlainTrial is rendered directly from the ClinicalTrials.gov registry, no number is typed in by an editor. This page mirrors this trial's own ClinicalTrials.gov registry record, live from the dataset. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.