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NCT06433466 · ClinicalTrials.gov registry record · NA
Influencer Marketing: a Survey-based Experiment
A NA study, sponsored by University of Southern California.
- Completed
- Registry status
- NA
- Development phase
- 1,500
- Enrollment target
NCT06433466: Completed NA study, sponsored by University of Southern California.
NCT06433466 is a NA study that has completed, run by University of Southern California. The registered enrollment target is 1,500 participants, roughly in line with the 1,404-participant average among 58,714 other NA trials with a reported enrollment target. According to ClinicalTrials.gov, the official US trial registry.
The verdict
NCT06433466, a NA study, has completed, sponsored by University of Southern California.
- COMPLETED
- Registry status
- NA
- Development phase
- 1,500 participants
- Enrollment target
Study Summary
Young adults (N = 1,500) will participate in the online survey-based experiment. They will be randomly shown 10 videos, featuring influencers promoting e-cigarettes alongside healthy lifestyle activities (experimental group), or a healthy lifestyle activity alone (control). After watching each video, participants will rate perceptions of influencer credibility (i.e., honesty, trustworthiness, knowledge, attractiveness, intelligence, and popularity) on the scale of 0 (e.g., dishonest) to 100 (honest). Among all participants, harm perceptions of e-cigarettes will be assessed. Susceptibility to use e-cigarettes will be assessed among never users. These outcomes will then be compared among participants who perceived influencers as credible and those who perceived influencers as non-credible.
Primary Outcome
Responses to the question, "Do you think vaping e-cigarettes is harmful to your health?" were measured on a Likert scale, ranging from "definitely yes" (1), "probably yes" (2), to "probably not (3)," "definitely not (4)." The measure represents one validated item from the Population Assessment of Tobacco and Health (PATH).
Interventions
- OTHER Videos featuring influencers promoting e-cigarettes alongside healthy lifestyle activities
Trial Details
| Field | Value |
|---|---|
| Enrollment Target | 1,500 participants |
| Start Date | 2023-05-01 |
| Est. Completion | 2023-06-30 |
| Phase | NA |
What the finished NCT06433466 record still lists
NCT06433466 is an interventional study that assigns participants to a tested intervention. Its 1,500 participants enrollment target places it among the larger protocols in the corpus, roughly in line with the 1,404-participant average among 58,714 other NA trials with a reported enrollment target.
The record links to 0 conditions, and to 1 intervention - of which Videos featuring influencers promoting e-cigarettes alongside healthy lifestyle activities is the first listed.
NCT06433466 does not publish any study locations in the registry export this page uses.
Frequently Asked Questions
What is clinical trial NCT06433466 about?
NCT06433466 is a clinical study titled "Influencer Marketing: a Survey-based Experiment". Young adults (N = 1,500) will participate in the online survey-based experiment. They will be randomly shown 10 videos, featuring influencers promoting e-cigarettes alongside healthy lifestyle activities (experimental group), or a healthy lifestyle activity alone (control). After watching each video...
What is the current status of trial NCT06433466?
This trial is currently completed. It is a NA study. The enrollment target is 1,500 participants. The study started on 2023-05-01. Estimated completion is 2023-06-30.
What interventions are being tested in trial NCT06433466?
The interventions under investigation include: Videos featuring influencers promoting e-cigarettes alongside healthy lifestyle activities (OTHER).
Who is sponsoring clinical trial NCT06433466?
This trial is sponsored by University of Southern California, which has 617 total clinical trials registered on ClinicalTrials.gov.
Learn More About Clinical Trials
How this trial's enrollment target compares
Where NCT06433466's enrollment target sits among peer trials
1,500 65th of 2000 higher than 1,933 of 2,000 other NA trials
participants (enrollment target), bucketed by value
Each bar is a band; taller bars hold more other NA trials. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count and share, and where it sits relative to this entry.
Source ClinicalTrials.gov registry export · 2026-08-08
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