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NCT06433466 · ClinicalTrials.gov registry record · NA
Influencer Marketing: a Survey-based Experiment
A NA study, sponsored by University of Southern California.
- Completed
- Registry status
- NA
- Development phase
- 1,500
- Enrollment target
NCT06433466 is a NA study that has completed, run by University of Southern California. The registered enrollment target is 1,500 participants.
The verdict
NCT06433466, a NA study, has completed, sponsored by University of Southern California.
- COMPLETED
- Registry status
- NA
- Development phase
- 1,500 participants
- Enrollment target
Study Summary
Young adults (N = 1,500) will participate in the online survey-based experiment. They will be randomly shown 10 videos, featuring influencers promoting e-cigarettes alongside healthy lifestyle activities (experimental group), or a healthy lifestyle activity alone (control). After watching each video, participants will rate perceptions of influencer credibility (i.e., honesty, trustworthiness, knowledge, attractiveness, intelligence, and popularity) on the scale of 0 (e.g., dishonest) to 100 (honest). Among all participants, harm perceptions of e-cigarettes will be assessed. Susceptibility to use e-cigarettes will be assessed among never users. These outcomes will then be compared among participants who perceived influencers as credible and those who perceived influencers as non-credible.
Interventions
- OTHER Videos featuring influencers promoting e-cigarettes alongside healthy lifestyle activities
Trial Details
| Field | Value |
|---|---|
| Enrollment Target | 1,500 participants |
| Start Date | 2023-05-01 |
| Est. Completion | 2023-06-30 |
| Phase | NA |
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Full Details on ClinicalTrials.gov ↗What the Registry Record Tells You About NCT06433466
The ClinicalTrials.gov registry entry for NCT06433466 describes a study currently listed as completed, categorized as NA. The registered enrollment target is 1,500 participants, a figure that helps gauge the scale of data the investigators plan to collect. The listed sponsor is University of Southern California, which has 617 total studies on file at ClinicalTrials.gov.
The record links to 0 conditions, and to 1 intervention - of which Videos featuring influencers promoting e-cigarettes alongside healthy lifestyle activities is the first listed.
NCT06433466 reports 0 study locations.
Frequently Asked Questions
What is clinical trial NCT06433466 about?
NCT06433466 is a clinical study titled "Influencer Marketing: a Survey-based Experiment". Young adults (N = 1,500) will participate in the online survey-based experiment. They will be randomly shown 10 videos, featuring influencers promoting e-cigarettes alongside healthy lifestyle activities (experimental group), or a healthy lifestyle activity alone (control). After watching each video...
What is the current status of trial NCT06433466?
This trial is currently completed. It is a NA study. The enrollment target is 1,500 participants. The study started on 2023-05-01. Estimated completion is 2023-06-30.
What interventions are being tested in trial NCT06433466?
The interventions under investigation include: Videos featuring influencers promoting e-cigarettes alongside healthy lifestyle activities (OTHER).
Who is sponsoring clinical trial NCT06433466?
This trial is sponsored by University of Southern California, which has 617 total clinical trials registered on ClinicalTrials.gov.
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