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NCT05777486 · ClinicalTrials.gov registry record · NA
Dietary and Cognitive Effects of Food Ads Posted by TikTok Influencers
A NA study of Calorie Consumption, sponsored by NYU Langone Health.
- Recruiting
- Registry status
- NA
- Development phase
- 100
- Enrollment target
- 1
- Study location
NCT05777486: Recruiting NA study of Calorie Consumption, sponsored by NYU Langone Health.
NCT05777486 is a NA study of Calorie Consumption that is actively recruiting participants, run by NYU Langone Health. The registered enrollment target is 100 participants, below the 1,404-participant average among 58,714 other NA trials with a reported enrollment target (93% lower). The trial reports 1 study location across 1 state. According to ClinicalTrials.gov, the official US trial registry.
The verdict
NCT05777486, a NA study of Calorie Consumption, is actively recruiting participants, sponsored by NYU Langone Health.
- RECRUITING
- Registry status
- NA
- Development phase
- 100 participants
- Enrollment target
- 1
- Study location
Study Summary
Randomized and controlled experimental study to evaluate how influencer food ads on TikTok affect calorie purchases among youth (ages 10-13). Participants will be randomized to one of two conditions: (1) seeing an influencer with food or (2) seeing an influencer without food. Participants will complete a 15-minute survey in which they will be randomized to one of two conditions and view and rate TikTok influencer ads associated with their condition. Then they will complete a food purchasing task in which they will shop in an online store that will display six food items and six beverages. Finally, they will answer demographic questions (e.g., self-reported height and weight) and view a debriefing summary that describes the full purpose of the study.
Conditions Studied
Interventions
- BEHAVIORAL TikTok Ads - With Food
- BEHAVIORAL TikTok Ads - Without Food
Study Locations (1)
New York
- NYU Langone Health - New York
Trial Details
| Field | Value |
|---|---|
| Enrollment Target | 100 participants |
| Start Date | 2023-02-17 |
| Est. Completion | 2026-06-30 |
| Phase | NA |
What NCT05777486 shows while recruiting
NCT05777486 is an interventional study that assigns participants to a tested intervention. The registered 100 participants enrollment target is mid-sized for trials with a published cap, below the 1,404-participant average among 58,714 other NA trials with a reported enrollment target (93% lower).
The record links to 1 condition, with Calorie Consumption appearing as the primary indexed condition, and to 2 interventions - of which TikTok Ads - With Food is the first listed.
NCT05777486 reports a single indexed study location in New York.
Frequently Asked Questions
What is clinical trial NCT05777486 about?
NCT05777486 is a clinical study titled "Dietary and Cognitive Effects of Food Ads Posted by TikTok Influencers". Randomized and controlled experimental study to evaluate how influencer food ads on TikTok affect calorie purchases among youth (ages 10-13). Participants will be randomized to one of two conditions: (1) seeing an influencer with food or (2) seeing an influencer without food. Participants will compl...
What is the current status of trial NCT05777486?
This trial is currently recruiting. It is a NA study. The enrollment target is 100 participants. The study started on 2023-02-17. Estimated completion is 2026-06-30.
What conditions does trial NCT05777486 study?
This clinical trial studies the following conditions: Calorie Consumption.
What interventions are being tested in trial NCT05777486?
The interventions under investigation include: TikTok Ads - With Food (BEHAVIORAL), TikTok Ads - Without Food (BEHAVIORAL).
Who is sponsoring clinical trial NCT05777486?
This trial is sponsored by NYU Langone Health, which has 1,164 total clinical trials registered on ClinicalTrials.gov.
Where is trial NCT05777486 being conducted?
This trial has 1 study location across New York. Contact the study sites directly through ClinicalTrials.gov for enrollment availability.
Learn More About Clinical Trials
Similar trials for Calorie Consumption
Matched on the same primary condition, ranked to surface studies in the same phase first, then by recruiting status, no relevance scoring or editorial curation.
Where NCT05777486's enrollment target sits among peer trials
100 841st of 2000 higher than 1,081 of 2,000 other NA trials
participants (enrollment target), bucketed by value
Each bar is a band; taller bars hold more other NA trials. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count and share, and where it sits relative to this entry.
Source ClinicalTrials.gov registry export · 2026-08-08
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