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NCT01611350 · ClinicalTrials.gov registry record · NA

Testing New Marketing Models for Improved Cookstoves - Uganda

A NA study of Behavior and Air Pollution, Indoor, sponsored by University of California, Berkeley.

Completed
Registry status
NA
Development phase
3,500
Enrollment target
2
Study locations

NCT01611350 is a NA study of Behavior and Air Pollution, Indoor that has completed, run by University of California, Berkeley. The registered enrollment target is 3,500 participants, below the 4,713-participant average among 23 other Behavior trials with a reported enrollment target (26% lower). The trial reports 2 study locations across 2 states.

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The verdict

NCT01611350, a NA study of Behavior and Air Pollution, Indoor, has completed, sponsored by University of California, Berkeley.

COMPLETED
Registry status
NA
Development phase
3,500 participants
Enrollment target
2
Study locations

Study Summary

The purpose of this study is to determine the effectiveness of different sales offers and different marketing messages to increase the uptake of energy efficient cookstoves. This research will address the following major barriers to the acquisition and correct use of improved cookstoves into four main categories: * Inappropriate product or marketing for intended users * Lack of consumer trust in new products * Failure to address consumers' financial constraints * Failure to achieve behavioral change To do so this research includes 3 Randomized Controlled Trials including:RCT 1- Testing the Effectiveness of Marketing Messages in Increasing Willingness to Pay; RCT 2- Testing the Effectiveness of the Novel Sales Offer and its ability to Increase Uptake of Purchasing Energy Efficient Cookstoves; and RCT 3-Measure the Effects of Fuel Efficient Cookstoves on Health, Fuel Use and Time Spent Collecting Fuel. RCT 1 studies the price women are willing to pay for the improved stove. It will also test the effects of the two most effective marketing messages identified during the Phase 1 Feasibility stage (e.g., improved health, saves time, and has high status) on increasing willingness to pay. RCT 1 will run second price auctions in 36 parishes with an average of 60 participants per meeting. From RCT 1, RCT 2 tests the effect of a Novel Sales Offer- which includes a free trial, and time payments- on purchasing decisions of participants versus those that receive the Traditional Offer- a cash and carry offer. Based on a pilot in urban Kampala conducted by Dr. David I. Levine (co-P.I. on this project) results show a 44% uptake for households offered the novel offer vs. a 4% uptake for those offered the traditional offer. The hypothesis is a novel offer will significantly increase uptake of fuel efficient cookstoves in rural Uganda when compared to a traditional offer. RCT 3 measures the impacts of fuel efficient cookstoves on health, fuel usage, and time spent collecting fue

Interventions

  • OTHER RCT 1- Testing the Effectiveness of Marketing Messages in Increasing Willingness to Pay
  • OTHER RCT 3-Measure the Effects of Fuel Efficient Cookstoves on Health, Fuel Use and Time Spent Collecting Fuel
  • OTHER RCT 2- Testing the Effectiveness of the Novel Sales Offer and its ability to Increase Uptake of Purchasing Energy Efficient Cookstoves

Study Locations (2)

California

  • Haas School of Business, University of California, Berkeley - Berkeley

Other

  • Mbarara District - Mbarara

Trial Details

FieldValue
Enrollment Target 3,500 participants
Start Date 2012-02
Est. Completion 2015-11
Phase NA

Sponsor

University of California, Berkeley

72 total trials

What the Registry Record Tells You About NCT01611350

The ClinicalTrials.gov registry entry for NCT01611350 describes a study currently listed as completed, categorized as NA. The registered enrollment target is 3,500 participants, a figure that helps gauge the scale of data the investigators plan to collect, below the 4,713-participant average among 23 other Behavior trials with a reported enrollment target (26% lower). The listed sponsor is University of California, Berkeley, which has 72 total studies on file at ClinicalTrials.gov.

The record links to 2 conditions, with Behavior appearing as the primary indexed condition, and to 3 interventions - of which RCT 1- Testing the Effectiveness of Marketing Messages in Increasing Willingness to Pay is the first listed.

NCT01611350 reports 2 study locations spanning 2 distinct geographic areas - top geographies include California, Other.

Frequently Asked Questions

What is clinical trial NCT01611350 about?

NCT01611350 is a clinical study titled "Testing New Marketing Models for Improved Cookstoves - Uganda". The purpose of this study is to determine the effectiveness of different sales offers and different marketing messages to increase the uptake of energy efficient cookstoves. This research will address the following major barriers to the acquisition and correct use of improved cookstoves into four m...

What is the current status of trial NCT01611350?

This trial is currently completed. It is a NA study. The enrollment target is 3,500 participants. The study started on 2012-02. Estimated completion is 2015-11.

What conditions does trial NCT01611350 study?

This clinical trial studies the following conditions: Behavior, Air Pollution, Indoor.

What interventions are being tested in trial NCT01611350?

The interventions under investigation include: RCT 1- Testing the Effectiveness of Marketing Messages in Increasing Willingness to Pay (OTHER), RCT 3-Measure the Effects of Fuel Efficient Cookstoves on Health, Fuel Use and Time Spent Collecting Fuel (OTHER), RCT 2- Testing the Effectiveness of the Novel Sales Offer and its ability to Increase Uptake of Purchasing Energy Efficient Cookstoves (OTHER).

Who is sponsoring clinical trial NCT01611350?

This trial is sponsored by University of California, Berkeley, which has 72 total clinical trials registered on ClinicalTrials.gov.

Where is trial NCT01611350 being conducted?

This trial has 2 study locations across California. Contact the study sites directly through ClinicalTrials.gov for enrollment availability.

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Data sourced from official public datasets. See our methodology for details. Retrieved and formatted by PlainTrial Editorial

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